Digital Marketing Training: 2 Days

Digital Marketing Training Course Digital Marketing Training
By TED Integrated
Digital Marketing:

Understanding Digital Marketing & How to Implement

“Accelerate Your Business Growth through Digital Marketing Campaigns!”

By TED Integrated


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Email Customer Service [email protected] Contact Customer Service +603-2386-7788
Course Title:
Understanding Digital Marketing & How to Implement
Training Category:
Information Technology
Target Audience:
Sales Professionals, SME owners, Business Development, Sales & Marketing Teams, Digital Teams, who wish to expand an existing organization’s customer base or seeking to add a digital component to their existing sales and marketing strategy.
Duration:
2 Days
For In-house Training
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For Other Inquiries
Contact TED Integrated
Contact customer service +603-2386-7788
Email customer service [email protected]
Delivery Methods
  • Language: English
  • PowerPoint Presentation
  • Workshop
  • Group Discussion
  • Presentation Handouts
  • Computer Lab Work
  • Internet Access
  • Lecture
  • Certificate of Participation
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Course Introduction ›

This provides a detailed understanding about Digital Marketing concepts, strategies and implementation: including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay-Per-Click (PPC) campaigns and integrating digital marketing with traditional marketing.

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign to "Accelerate Your Business Growth". Covering best practice and using case studies, online tools and reference materials throughout, the session offers a practical guide to the core techniques in digital marketing, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Course Objectives ›

  • Acquire more qualified prospects
  • Reduce lead times and nurture leads more effectively
  • Achieve a more balanced pipeline
  • Increase your conversion rate
  • Develop your online brand by creating and promoting relevant content
  • Build solid relationships online, ensuring client satisfaction and repeat business
  • Adapt the tone, style and type of your content based on your target audience
  • Optimize territory and pipeline analysis and define growth strategies
  • Maximize the impact of your digital selling with the use of CRM tools, digital tools and social media platforms
  • Understand how to lead the implementation of a digital sales strategy in your organization

Course Outline ›

DAY 1

Digital Marketing - an overview

A brief overview about digital marketing and all relevant set of activities:

  • Search Engine Optimization
  • Local SEO - Google My Business
  • Search Engine Marketing:
  • Google AdWords
  • Facebook
  • LinkedIn
  • YouTube
  • E-mail marketing

STRATEGIC VIEW: PLANNING THE CAMPAIGN

  • Companies that create a plan- succeed, whether it's a business , marketing or digital plan:
  • Online Marketing Goals
  • Online Marketing Objectives
  • Marketing KPIs

ANALYSIS: CUSTOMER INSIGHTS AND TARGET AUDIENCE

Your online marketplace analysis summarises how the target audience for your campaign consumes media:

  • Who's Buying from You? Why?
  • How Do They Find You (e.g., Using Search Engines, Comparisons or Media Sites)?
  • Who Else Do They Buy From?
  • How Could You Increase Your Target Audience?
  • Where Else Do Your Customers Spend Time Online?

CONTENT MARKETING: CONTENT IS KING

When you start a campaign you need a hook, theme or main message you want the audience to recall and act upon:

  • Promoting New Products
  • Launching New Products
  • Brand Messaging
  • Promotional Offers and T&Cs
  • Developing Online Value Propositions
  • Reasons to Click
  • Viral Content
DAY 2

REACH: MEDIA PLAN/SCHEDULE/TIME-LINE

Overall investment in different media types:

  • Google Ads
  • Search engine Optimisation (SEO )
  • Pay-per-click (PPC )
  • Facebook Marketing
  • Remarketing
  • Emailing
  • Social Media Marketing

ACT: ENCOURAGING INTERACTION AND PARTICIPATION

You may have agreed your online content assets, do think broadly about what works with your customer groups. This may include:

  • Infographics
  • Games
  • Written Guides / PDF downloads
  • Videos
  • Quizzes / Interactive Tests

CONVERT: ENCOURAGE SALES, OPTIMIZE AND TEST

How to encourage sale from existing contacts at the Reach and Act stage through:

  • Retargeting or Remarketing
  • Automated Emails Marketing
  • Behavioural Retargeting
  • Brand Campaigns in AdWords & Remarketing
  • Web Personalization

ENGAGE: ENCOURAGE CUSTOMER ADVOCACY AND SHARING RESEARCH EFFECTIVENESS

Encouraging sharing and on -going engagement in campaign. Four simple ways to do this:

  • Use Social Share Buttons
  • Thank Sharers
  • Capture Reviews / Post Sale Satisfaction Surveys
  • Follow-Up with Customers, e.g., After An Event
  • Set Up an Affiliate Marketing Campaign

Contact us now ›

  • Course content customization
  • In-house training request
  • Available public program
  • Consultation services
  • Other inquiries
Contact Customer ServiceCall : +603-2386-7788
Email Customer Service E-mail : [email protected]

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