Mastering Social Media Marketing

The importance of social media marketing for businesses and organizations is no longer a question in today's world. It is now a worldwide trend in which it helps businesses and organizations to connect with their customers more regularly, both on-the-move and in the office, officially and unofficially, for a closer relationship and understanding.

This course has been designed for people who want to get results fast on Social Media. Each training module covers easy-to-follow instructions, which includes a super simple "Planning" template that will help you organise your time on social media for optimum results.

Create your social media brand that makes people gravitate towards you, get more leads and more sales with a powerful social media strategy.

• Implement SUPER SIMPLE techniques which will provide massive results.
• Get invaluable ideas and tips on how to promote your business through social media.
• You will understand marketing strategies that will work for your business.
• Learn to leverage on the various Social Media Platforms(SMPs) to promote and grow your business.
• How to manage and safeguard your online reputation.

Familiar with data processing concepts and techniques.

Introduction to Social Media Marketing

• Scope of Social Media Marketing
• Social Media Platforms and Tools

Overview of Social Media(SM) and its Importance

• Understand SM concepts and how they are implemented
• Comparing offline marketing tools with SM options
• Debunking SM myths and fallacies
• Defining your Online Value Proposition via SM

Creating SM Content for Impact and Business Growth

• The Golden Rules of Content Creation
• Learn how to create social media content that attracts and retains consumers' attention
• Describe the role of storytelling in a digital landscape
• The different types of content-where do you get ideas from?
• Understand how to evaluate and select platforms for distributing content

Social Media Marketing Campaign Conceptualization

• Analyzing Existing Social Media Performance
• Developing Strategy Framework for Social Media
• Finance, Budgets, Resources
• Timeline and Events Planning
• Collaboration with Offline Campaign
• Application of Facebook Apps

How to Create A Magnetic Lead Generation Funnel

• How to build a high-converting landing page step by step to capture your leads
• How to create eBooks with your branding that can be given away as irresistible offers on your landing page to attract leads.
• How to leverage the power of social media to generate leads for your business
• Effective ways to build a HUGE mailing list from scratch.

Introduction to Facebook

• The Benefits of using Facebook Marketing
• Facebook Content Type versus Marketing objective achieved
• Facebook Content Marketing Best Practices
• Setting a Facebook Content Strategy
• Moderation & Reputation Management

Facebook Advertising

• Introduction to Facebook Advertising
• Business Manager & multiple page managing
• The ad manager and its features
• Ad formats & Networks

Introduction to LinkedIn

• Best Practices for using LinkedIn
• Personal & Corporate LinkedIn Pages
• Advertising On LinkedIn & ad formats
• Setting your editorial calendar for LinkedIn

Introduction to YouTube

• The Power of Video Marketing
• Video Marketing Best Practices
• YouTube Channel & its Best Practices
• Ad Formats on YouTube

Instagram & Twitter

• Introduction to Instagram
• Instagram Best Practices
• Instagram Advertising
• Introduction to Twitter
• Twitter Best Practices
• Advertising On Twitter
• Tools: Hoot Suite & Tweet Deck

Introduction to Google+ & Blogging

• Introduction to Google +
• Google+ Best Practices
• The Content Process
• Introduction to Blogging
• Blogging Best Practices
• Introduction to Slide share, Pintrest & Snapchat

Measurement & Optimization

• Introduction to Web Analytics
• Analyze performance of web traffics, demographics, conversion, rising trends etc.
• Improve search results based on analytic data
• How to use the best available tools
• Optimization Techniques

Online Reputation Management

• Adhering to online ethics and safeguarding your business reputation
• How to manage crisis and outburst on the Internet when it happens
• 5 Step monitoring and problem solving technique

• Social Media Marketing
• Mastering Online Marketing
• Introduction to Web Design: HTML & CSS
• Introduction to jQuery
• Complaints Management: Customer Feedback & Complaint Handling
• More other Information Technology related courses