Google AdWords & YouTube Advertising Training

Google AdWords & YouTube Advertising Training Course Google AdWords & YouTube Advertising Training
By Knowledge Hub Asia
Digital Marketing:

The Power of Google AdWords & YouTube Advertising for Business Success

“Learn to execute Google advertising campaigns based on the company goals and business nature.”

By Knowledge Hub Asia

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Course Title:
The Power of Google AdWords & YouTube Advertising for Business Success
Training Category:
Information Technology
Target Audience:
This course is suitable to all levels of employees who want to enhance their digital marketing skill in order to help businesses growing in the digital world. These include SME business owner, copywriter, digital marketers, business development, social media, public relations, branding, sales representative, and content marketer.
2 Days
Public Training Events
May 2018 ›
Crystal Crown Hotel, Petaling Jaya, Malaysia
Thu 10 May 2018 - Fri 11 May 2018
9:00AM - 5:00PM

Fee Per Person:
(Fee Inclusive GST)
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Contact customer service +6012-266-2728
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Delivery Methods
  • Language: English
  • PowerPoint Presentation
  • Workshop
  • Video Presentation
  • Lecture
  • Certificate of Participation
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Course Introduction ›

Google is known as the biggest search engine in the world with more than 5 billion searches daily. This platform serves more than 5 million businesses globally to reach their customer at anytime and anywhere!

With billions of searches daily on Google, your customer is looking for your services and products all the time. However, often businesses are ignoring the already available demand on Google because of the lack of knowledge and skills on Google AdWords advertising.

The objective of this training is to help the participants with the necessary knowledge and skills by using various learning methods in order for them to be able to execute Google advertising campaigns based on the company goals or business nature.

Course Objectives ›

At the end of the training program, participants should be able to:

  • Understand the importance of Google AdWords
  • Know the Do's & Don'ts in Google AdWords
  • Choose a relevant campaign type based on the marketing objectives
  • Plan, launch, monitor and optimize Google AdWords campaigns
  • Utilize advanced Google AdWords targeting

Prerequisites ›

All participants are required to bring along their laptop as this is a hands-on training. It is advisable to bring laptop installed with Google Chrome.

Course Outline ›


1. Google AdWords

  • Introduction to Google AdWords
  • Why Google AdWords

2. Campaign Preparation

  • Campaign Structure
  • Creating Effective Ads Content (Search Ads)
  • How to use Keyword Planner

3. Google Search Campaign

  • Search Campaign Creations
  • Ad Extensions Integration

4. Google Display Campaign

  • GDN Targeting
  • Creating Effective GDN Ads
  • Creating Effective Gmail Ads
  • Creating Effective YouTube Ad

5. Campaign Optimization

  • Analyzing Campaign Reports
  • Campaign Optimization

6. Custom Targeting

  • Creating Search, YouTube, & Display Remarketing
  • Audience Segmentation
  • Similar Audience List Creation
  • Customer List Creation
  • Google Tools & Important Link Resources

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