Customer Relationship Management: 2 Days

Customer Relationship Management (CRM) Training Course Customer Relationship Management Training
By Knowledge Hub Asia
Customer Relationship Management (CRM):

Building Effective Customer Relationship to Maintain & Retain Customers

“Service quality is the key to maintain customer satisfaction.”

By Knowledge Hub Asia

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Course Title:
Building Effective Customer Relationship to Maintain & Retain Customers
Training Category:
Soft Skills
2 Days
Target Audience:
Frontline People, Customer Service Personnel, Managers, Team Leader and everyone in the organization.
Public Training Events
Mar 2020 ›
The Hub, Jaya One, Petaling Jaya, Malaysia
Wed 11 Mar 2020 - Thu 12 Mar 2020
9:00AM - 5:00PM

Fee Per Person:
Additional fee for bank charges and currency exchange will be imposed for payment made by foreign currency. Promotions:
  • Please call for Discounts & Promotions.
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Contact customer service +603-7625-9861
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Delivery Methods
  • Language: English
  • Certificate of Participation
  • Lecture
  • PowerPoint Presentation
  • Presentation Handouts
  • Workshop
  • Case Studies
  • Group Discussion
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Course Introduction ›

Service quality is the key to maintain customer satisfaction. Excellent customer service has a chain linked effect from the backend support to the front end service personnel – that means within an organisation, customer service quality has to be prime in every support employee, regardless the position of customer service personnel or technical team, to perform well in this customer-centric business environment.

Course Objectives ›

  • Gain insights into the importance of service quality in customer-centric business environment
  • Develop empowering communication techniques to connect and maintain customer's expectation ad satisfaction
  • Learn BEN© techniques to build stronger customer service mindset to better your service quality
  • Learn empowering techniques to overcome the thought of "I don't know how to handle difficult customers" with steps to handle challenging customers

Course Outline ›


Module 1: Fundamentals of Customer Service Relationship

  • Overview on the importance of service quality in the customer-centric business environment
    • What is customer service?
    • Customer may not be always right… but always IMPORTANT!
    • Customers are not only paying for the service but an EXPERIENCE
  • Overview on RATER factors to measure your service level
  • 10 deadly sins of customer service
  • Appearance of qualitative good customer service
  • Sharpening your toolbox : Know your PRODUCTS and SERVICES
    • Including policies, procedures, regulations, validity and warranty

Module 2: Building your customer service mindset

  • A.I.M (Attitude Improves Mindset) for 5 Star Customer D'Excellence Service Quality
  • What is my role as a customer relation personnel?
    • Understanding and managing your emotions and behaviour
  • Understand the basic needs of people : "my needs first!"
  • Customer is targeting on the matter, not about the service person
  • Powerful customer service mindset : customer needs help, they are not giving problem

Module 3: Communication and customer service

  • Dealing with your intrapersonal communication
  • Thinking mind, emotional brain and expressed behaviour
  • Managing fears in handling customers' complaints
  • Rewriting the thoughts when the going gets tough
    • Building up interpersonal skill
  • Enhancing rapport with internal employees to get assistance for important information
  • Enhancing front end service support with
    • Mehrabian 55-38-7 rules (body language / tonality /choice of words)
    • Listening skills with ears, eyes and heart
  • Enhancing service language
  • Communicating effectively in non-claimable cases

Module 4: Service Recovery

  • Managing customers' complaints
    • Why customer complains? What if customer doesn't complain?
    • Treat complaint as a gift - Looking at complaints at a different angle
  • Practical steps to service recovery process
    • Techniques on handling challenging customers and their complaints
      • FIx the customer first (dealing with their emotion), then the problem
      • Handling Verbal complaints
        • Listen, Listen, Listen with active understanding
        • On-site responses technique -Thinking on your feet (when you need to speak without having luxury time to organise thoughts)
        • Patience and get Details, Details, Details
    • Monitoring, follow-up, feedback and closure of the complaints
    • Documentation and review

Contact Us Now ›

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Contact Customer ServiceCall Us : +603-7625-9861+603-7625-9862
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