Facebook & Instagram Marketing Training

Facebook & Instagram Marketing Training Course Facebook & Instagram Marketing Training
By ComSystem Solutions
Digital Marketing:

Facebook & Instagram Marketing

“Learn how to reach to your target market using Facebook & Instagram!”

By ComSystem Solutions

PSMB Certified Training Provider • Comptia Authorized Delivery Partner • Pearson Vue Certified Test Centre • Registered with Ministry of Finance
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Contact Customer Service +603-5162-8254
Email Customer Service [email protected]
[email protected] . . . .com
Course Title:
Facebook & Instagram Marketing
Training Category:
Information Technology
Target Audience:
  • Web Designers and Developers
  • Sales and Marketing Staff
  • Marketing Executives
  • Junior Digital Marketers
  • Marketing Graduates
  • Business Development Managers
  • PR Professionals
  • Advertisers
  • Event Organisers and Managers
  • Promotions and Customer Service Managers
  • Online Marketers
  • Digital Strategists
  • Business Owners
2 Days
For In-house Training
Request for Quotation Request for Quotation
For Other Inquiries
Contact ComSystem Solutions
Contact customer service +603-5162-8254
Email customer service [email protected]
[email protected]
Delivery Methods
  • Language: English
  • PowerPoint Presentation
  • Workshop
  • Lecture
  • Certificate of Participation
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Course Introduction ›

This two day training program will introduce Facebook and its feature for business branding and marketing. Participants will learn how to reach to their target market and how to run effective Facebook advertisement. Participants also learn how to effectively use Instagram to create brand awareness.

Course Objectives ›

After completing this 2-day Facebook & Instagram training program, participants should be able to understand and/or perform the following:

  • Facebook videos
  • Facebook Page
  • Facebook Ads
  • What is the Facebook Pixel
  • Facebook Insight
  • Facebook Analytics
  • Instagram Marketing
  • Successful Facebook and Instagram Campaigns Best Practices

Course Outline ›


Introduction to Facebook

  • How does Facebook fit into a wider social media strategy?
  • What does Facebook have to offer for businesses?
  • Facebook terminology
  • What are features such as Profiles, Places, Groups and Pages?
  • Facebook Timeline
  • Facebook Stories
  • Comment functions
  • What is Facebook Connect and what does it make possible?
  • Adding 'Share' and 'Like' buttons on your own website

Facebook videos

  • How business can leverage from Facebook video

Facebook Page

  • What makes a successful Facebook Page?
  • How to set up a page
  • Facebook Engagement
  • How much content to produce? Content Creation vs. Content Curation

Facebook Ads - CAMPAIGN: Marketing Objectives

  • Targeting - Core audience
  • Targeting - Lookalike audience
  • Targeting - Custom audience
  • Data and demographic targeting
  • A/B Testing and optimization
  • Ads in Facebook Messenger

What is the Facebook Pixel

  • How to Install the Facebook Pixel
  • Use the Facebook Pixel for Remarketing/Retargeting Ads
  • Using Facebook Pixel to Measure, Optimize, and Build Audiences for Campaigns

Facebook Insight

  • What can be measured and monitored?

Facebook Analytics

Facebook and Instagram

Successful Facebook Campaigns Best Practices

Instagram Marketing

  • Instagram & Hashtags
  • Instagram stories
  • Instagram Business Profile
  • Instagram buying objective
  • Run effective Instagram ads

Successful Instagram Campaigns Best Practices

Contact us now ›

  • Course content customization
  • In-house training request
  • Available public program
  • Consultation services
  • Other inquiries
Contact Customer ServiceCall : +603-5162-8254, +603-2201-4622
Email Customer Service E-mail : maler[email protected], [email protected]

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